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The courts at Bela Padel Center, with its name on the façade

ESS Brands · For sports brands and academies

International expansion of sports brands and academies

We take sports brands into new markets and get them running on the ground.

A sports brand grows when someone runs it just as well far from home.

What we do

  1. Expansion and franchising

    We open the brand to new markets and support every launch.

  2. Setting it up

    Structure, team and day-to-day running of the centre or academy, not just the agreement.

  3. Brand strategy

    International positioning and sustainable routes to growth.

  4. VIP experiences and hospitality

    Projects built around the brand and its athletes.

Who it is for

Sports brands, academies, athletes with their own brand, and operators looking to grow beyond their market.

Brands we work with

  • Bela Padel Center

    We lead its rollout in Egypt and the opening of new markets in Asia.

  • ESS Feli López Academy

    Launched in Madrid in 2025 as the flagship project of our academy network.

  • ESS Paquito Navarro Academy

    We support its international expansion with a full model of brand, operations and strategy. In Madrid it is also the padel programme for our students.

Let's take your brand to another market.

Tell us where you are and how far you want to go.